Sometimes you just have to wonder, “What were they thinking?”
Playskool’s Helmet Heroes is a new version of an old toy: a costume and vehicle set with a sound chip embedded in it. You push the button, you hear the sound, you run around, you make believe. Like a cowboy hat and a stick horse. Pretty simple. Hours of fun.
It’s the commercial that puzzles me.
Puzzle number one: The opening line is “Can you imagine getting arrested in your own home?” while you watch from the point of view of a child pretending to be a cop. So you metaphorically watch yourself being arrested by yourself. That’s a bit strange. Puzzle number two: The entire commercial is clearly addressed to dads, and by extension to all toy-purchasing adults. Why would the image of being arrested in my own home make me want to buy a toy? In what way does that appeal? Playing together is fun. Imagination is great. Couldn’t someone have thought of a better way to say it?
POV is always a tricky business. Perhaps this is an experiment with unreliable narrators, as in “The TellTale Helmet Hero.” Or maybe someone didn’t have enough philosophy and English classes in college.
Since some experts would assure us that one can NEVER have enough philosophy and English classes, I think that point is probably moot! Why not a reference to film here – “Just when you think it’s safe to go into the family room…” for instance? */:0)
I’m as puzzled as you are. Let’s just say the script writer had a hangover.
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