Sometimes you just have to wonder, “What were they thinking?”
Playskool’s Helmet Heroes is a new version of an old toy: a costume and vehicle set with a sound chip embedded in it. You push the button, you hear the sound, you run around, you make believe. Like a cowboy hat and a stick horse. Pretty simple. Hours of fun.
It’s the commercial that puzzles me.
Puzzle number one: The opening line is “Can you imagine getting arrested in your own home?” while you watch from the point of view of a child pretending to be a cop. So you metaphorically watch yourself being arrested by yourself. That’s a bit strange. Puzzle number two: The entire commercial is clearly addressed to dads, and by extension to all toy-purchasing adults. Why would the image of being arrested in my own home make me want to buy a toy? In what way does that appeal? Playing together is fun. Imagination is great. Couldn’t someone have thought of a better way to say it?